Billionaire Profile
R
Global Rank
#773

Image: Glave, E. J | Public domain | via Wikimedia Commons

Russell Savage

CEO, Energy drinks
UNITED STATES
Real-Time Net Worth
$5.405B
Estimated based on Energy drinks stock value as of March 6, 2026
0% (24h)
Age
55
Source
Energy drinks
Industry
Food & Beverage
Citizenship
UNITED STATES

Biography

Russell Savage is an American billionaire entrepreneur, best known as the founder of Rockstar energy drinks. Born on February 15, 1970, Savage, at 55 years old, has built a significant fortune in the food and beverage industry, with a current net worth of $5.4 billion. His career began with the creation of Rockstar in 2001, and he sold the company to PepsiCo in 2020 for over $4 billion. Savage, formerly known as Russ Weiner, changed his name in 2025. Residing in Delray Beach, Florida, Savage holds a Bachelor of Arts/Science from San Diego State University. His achievements in the energy drink market have solidified his position as a successful businessman.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life and Education

Russell Goldencloud Weiner, now known as Russell Savage, was born on February 15, 1970, in the United States. He is the son of Michael Savage, a conservative radio talk show host. Savage is Jewish and graduated from Redwood High School before attending San Diego State University, where he earned a bachelor's degree in political science.

Rise to Success

Savage's entrepreneurial journey began in 2001 when he founded Rockstar energy drink. The brand quickly gained popularity and became a major player in the energy drink market. In 2020, Savage sold Rockstar to PepsiCo for over $4 billion, marking a significant milestone in his career. The sale propelled him to the ranks of the wealthiest individuals, solidifying his wealth and influence.

Key Business Strategies

Savage's success can be attributed to several key business strategies. He identified a gap in the market for an energy drink and capitalized on it. His marketing strategies and branding helped Rockstar stand out in a competitive market. Furthermore, his decision to sell Rockstar at a substantial profit demonstrated his business acumen.

Philanthropy

While Savage's specific philanthropic endeavors are not widely publicized, he has mentioned that he is open to philanthropic initiatives, but no detailed information is available.

Career Milestones

2001

Founded Rockstar Energy Drink

Launched Rockstar, which became a major brand in the energy drink market.

2020

Sold Rockstar to PepsiCo

Sold Rockstar Energy to PepsiCo for over $4 billion.

2025

Changed Name to Russ Savage

Changed his name to Russ Savage in honor of his father.

Philanthropy & Social Impact

Unspecified

Details not available

Undisclosed

Philanthropic activities are not widely publicized.

Business Philosophy & Leadership

Notable Quotes

"Details not available"

Leadership Principles

Details not available

Leadership principles are not widely publicized.

Controversies & Challenges

Details not available

Details not available

Controversies are not widely publicized.