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Billionaire Profile
Russell Savage
Global Rank
#789

Image: James Russell Lowell | Public domain | via Wikimedia Commons

Russell Savage

CEO, Energy drinks
UNITED STATES
Real-Time Net Worth
$5.405B
Estimated based on Energy drinks stock value as of April 20, 2026
0% (24h)
Age
55
Source
Energy drinks
Industry
Food & Beverage
Citizenship
UNITED STATES

Biography

Russell Savage is an American entrepreneur, best known as the founder of Rockstar Energy, which he sold to PepsiCo in 2020 for over $4 billion. Born Russell Weiner, he changed his name in 2025. Savage's career began in the late 1990s, and he worked in event organization and real estate before founding Rockstar in 2001. His entrepreneurial spirit led him to build Rockstar into a leading energy drink brand before its acquisition by PepsiCo. Since then, Savage has focused on high-end real estate and is now managing his wealth through a private family office.

Fact Checked
Verified by Editorial Team
Live Data
Updated 4/20/2026

Wealth Over Time

In-Depth Profile

Early Life and Career Beginnings

Born as Russell Weiner, Russell Savage grew up in the San Francisco Bay Area. Before his success with Rockstar Energy, Savage's career path included ventures in event organization and real estate, as well as a brief stint working in the vodka industry. He also considered a career in politics, running for the California State Assembly in 1998.

Rise to Success with Rockstar Energy

Savage founded Rockstar Energy in 2001. The company quickly gained traction, becoming one of the top energy drink brands globally. A key differentiator for Rockstar was its larger 16-ounce can, setting it apart from competitors like Red Bull. By 2020, Savage sold Rockstar Energy to PepsiCo for over $4 billion.

Post-Rockstar Ventures

Following the sale of Rockstar, Savage has focused on luxury real estate investments, particularly in South Florida. He has built a significant property portfolio, acquiring, renovating, and flipping multimillion-dollar homes. In 2025, he legally changed his name to Russ Savage in honor of his father.

Career Milestones

2001

Founded Rockstar Energy

Launched the Rockstar Energy drink company, which would become a leading brand in the energy drink market.

2020

Sold Rockstar Energy to PepsiCo

Sold Rockstar Energy to PepsiCo for over $4 billion.

2020-Present

Real Estate Investor

Transitioned to real estate investing, focusing on luxury properties in South Florida.

2025

Changed Name to Russell Savage

Changed his name to honor his father.

Philanthropy & Social Impact

Unspecified

Unknown

Undisclosed

Philanthropic activities are not specified.

Business Philosophy & Leadership

Notable Quotes

"“I want to help you get involved.”"

Leadership Principles

Embrace a Results-Driven Mindset

Prioritizing results above all else

Cultivate a Bold Attitude

Making bold, assertive decisions

Master the Art of Influence and Persuasion

Using influence and persuasion effectively

Build a Culture of Excellence

Building a culture of excellence

Controversies & Challenges

2009

Boycott Controversy

Rockstar Energy faced a boycott due to Russell Weiner's father, Michael Savage, and his controversial comments against the LGBTQ+ community.

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