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Billionaire Profile
Ni Yongpei & family
Global Rank
#2769

Image: Unsplash Contributor | Unsplash License | via Unsplash

Ni Yongpei & family

CEO, Beverages
CHINA
Real-Time Net Worth
$1.283B
Estimated based on Beverages stock value as of March 6, 2026
+1.4% (24h)
Age
74
Source
Beverages
Industry
Food & Beverage
Citizenship
CHINA

Biography

Ni Yongpei, a prominent figure in the beverage industry, and his family have amassed a net worth of $1.4 billion. Born in 1951, Ni, 74, has dedicated his career to the beverage sector. His career began at a local distillery at age 18. He serves as the Chairman of Yingjia Group, a company producing Baijiu and other alcoholic and soft drinks. His leadership and strategic vision have driven the company's success and recognition in the industry.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Ni Yongpei's career in the beverage industry began at a young age. At 18, he started working at a local distillery in Anhui, China. This early experience laid the foundation for his future endeavors and instilled a deep understanding of the industry.

Rise to Success

Ni Yongpei has been the Chairman of Yingjia Group since 2003. Under his leadership, the company has grown significantly. Yingjia Group, formally founded in 1955, has 17 subsidiaries that produce baijiu, alcoholic beverages and soft drinks. He has been given the title of national winemaker in 2011. Yingjia Group went public in Shanghai in 2015.

Key Business Strategies

Ni Yongpei's key business strategies include promoting sustainable winemaking within the baijiu industry. This focus on sustainability and quality has helped the company to increase its revenue. The company generated RMB 4.5 billion in sales, a 32.5% in crease compared with 2020, and its profit grew by 42.1%.

Philanthropy

Information on the philanthropy amounts are not available.

Career Milestones

1969

Early Career

Began working at a local distillery in Anhui.

2003

Chairman of Yingjia Group

Assumed the role of Chairman, leading the company's strategic direction.

2011

National Winemaker

Awarded the title of national winemaker.

2015

Yingjia Group Public Listing

Oversaw Yingjia Group's public listing in Shanghai.

Philanthropy & Social Impact

Unknown

Unknown

$0

Philanthropic information not available.

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