Billionaire Profile
Ni Yongpei & family
Global Rank
#1850

Image: Public domain | via Wikimedia Commons

Ni Yongpei & family

CEO, Anhui Yingjia Distillery
CN
Real-Time Net Worth
$1.5B
As of December 2025
Age
73
Source
Beverages
Industry
food-beverage
Citizenship
CN

Biography

Ni Yongpei, the 73-year-old chairman of Anhui Yingjia Distillery, leads a family whose wealth stems from the beverage industry, specifically alcoholic beverages. As of 2024, his net worth is estimated at $1.5 billion. Ni's career in the baijiu industry began in his youth, and he has served as Chairman of Yingjia Group since 2003, which listed on the Shanghai Stock Exchange in 2015. He is recognized for promoting sustainable practices within the baijiu sector.

Wealth Over Time

In-Depth Profile

Early Life

Ni Yongpei's career in the baijiu industry started at a young age. At 18, he was already working at a local distillery in Anhui, laying the foundation for his future leadership role.

Rise to Success

Ni Yongpei's entrepreneurial journey gained prominence through his leadership in the beverage industry. He is the chairman of Anhui Yingjia Distillery and also Chairman and CEO of Yingjia Group, the parent company of Yingjia Distillery. The company listed on the Shanghai Stock Exchange in 2015.

Key Business Strategies

Ni Yongpei's strategy includes promoting sustainable winemaking within the baijiu industry. Under his leadership, Anhui Yingjia Group has grown to include 17 subsidiaries, producing baijiu, alcoholic beverages, and soft drinks.

Philanthropy

Ni Yongpei is committed to philanthropy, though specific amounts are not readily available in the search results. His philanthropic efforts underscore his dedication to social responsibility and contributing to the welfare of society.

Career Milestones

2003

Chairman of Yingjia Group

Began serving as Chairman of Yingjia Group.

2011

National Winemaker

Awarded the title of national winemaker.

2015

Shanghai Stock Exchange Listing

Anhui Yingjia Distillery listed on the Shanghai Stock Exchange.

Philanthropy & Social Impact

Social Welfare

Various Initiatives

Not available

Supports initiatives in education, healthcare, and community development.