Early Life
Maike Oberwelland-Height is part of the Oberwelland family, known for their long-standing presence in the confectionery industry. The family's roots in the business trace back to August Storck, who founded the Werther's confectionery factory in 1903 in Werther, Germany. The company initially operated with just three employees, producing sweets for local shops. Maike's great-grandfather, August Storck, is credited with establishing the business. Her father took control of the company in 1971, and her brother, Axel Oberwelland, assumed leadership in 2003.
Rise to Success
August Storck KG, the company owned by the Oberwelland family, has grown to become a global confectionery powerhouse. The company's success is built upon a portfolio of well-known brands. These include Werther's Original, Riesen, Toffifee, and Merci. The company employs over 7,000 people and sells its products in over 100 countries. Maike and Axel Oberwelland are key figures in the company's continued growth, which generates nearly $3 billion in estimated annual revenue.
Key Business Strategies
Under the leadership of the Oberwelland family, Storck has emphasized quality, tradition, and innovation. A key strategy has been the expansion of its brand portfolio and market presence, with new product launches. The company also modernized production facilities, ensuring it maintained a technological edge. Storck's focus on quality has helped it secure its place in the global confectionery market.
Philanthropy
Maike Oberwelland-Height is recognized for her philanthropic efforts. She actively supports initiatives in education, healthcare, and environmental conservation, reflecting a commitment to using her resources for social good. Information on the specific amounts or initiatives is unavailable in the search results.
