Early Life
Karl Scheufele III was born in Pforzheim, Germany, a city known for its jewelry and watchmaking tradition. He was trained as a goldsmith and watchmaker. At a young age, he was already running his family's watch business.
Rise to Success
In 1963, Scheufele acquired the Swiss watchmaker Chopard. The company was struggling at the time. Scheufele's goal was to end the reliance on outside suppliers and manufacture his own watch movements, revitalizing the brand. Under his leadership and with his family, Chopard transformed into a global luxury brand. Caroline and Karl-Friedrich Scheufele, his children, currently lead the business.
Key Business Strategies
Scheufele's key business strategy involved investing in craftsmanship, innovation, and modern values. He expanded the production and dramatically enhanced the reputation of Chopard. Karl-Friedrich Scheufele spearheaded the L.U.C. collection, and the company became a serious player in fine watchmaking. The brand's focus on in-house complications, craftsmanship, and ethical sourcing has been critical to its success. In 2018, Chopard committed to 100% ethical gold use.
Philanthropy
Chopard has a history of supporting various charitable causes. The company supports the Happy Hearts Fund, All Hands and Hearts – Smart Response, and the José Carreras Leukemia Foundation, among others.
