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Billionaire Profile
Hou Juncheng
Global Rank
#2500

Image: Public domain | via Wikimedia Commons

Hou Juncheng

CEO, Proya Cosmetics
CN
Real-Time Net Worth
$1.46B
As of December 2025
Age
60
Source
Cosmetics
Industry
healthcare
Citizenship
CN

Biography

Hou Juncheng, a Chinese billionaire businessman, is the founder and chairman of Proya Cosmetics, a leading cosmetics company in China. Born in 1964, he is currently 60 years old and resides in Hangzhou, China. Hou earned a degree from Tsinghua University. His career began with founding Proya Cosmetics in 2006. His main source of wealth is derived from the cosmetics industry. As of December 5, 2025, his net worth is estimated at $1.46 billion. Hou is known for his contributions to the growth and innovation within the Chinese cosmetics market, leading Proya to become a top brand.

Wealth Over Time

In-Depth Profile

Early Life

Hou Juncheng was born in 1964. Details about his early life and childhood are not widely available. He graduated from Tsinghua University.

Rise to Success

Hou's career began in the 1990s by distributing domestic cosmetic brands. In 2006, he founded Proya Cosmetics in Zhejiang Province, China. Under his leadership, Proya has experienced significant growth, becoming a prominent cosmetics brand in China. By January 2020, his net worth was estimated to be around US$1.2 billion.

Key Business Strategies

Hou's success can be attributed to his commitment to independence and innovation. Proya has focused on technological research and development, leading to positive market feedback. Proya has also adopted a multi-faceted approach in forward-looking R&D, resource investment, and global collaboration to build an innovative R&D system for cosmetics.

Philanthropy

Hou has been involved in philanthropic activities. In 2020, during the COVID-19 pandemic, Proya donated face masks and other medical supplies to support the fight against the disease. He has also set up a charitable public fund.

Career Milestones

2006

Founded Proya Cosmetics

Established Proya Cosmetics in Zhejiang Province, China.

2017

Proya Listed on Shanghai Stock Exchange

Proya was listed on the Shanghai Stock Exchange.

2020

Forbes Billionaire

Hou Juncheng's net worth reached $1.2 billion.

2024

Named Director of China Overseas Friendship Association

Appointed as a director of the Sixth China Overseas Friendship Association.

2024

Named one of the "9 Faces of the APAC Beauty Industry 2025"

Recognized for his leadership in building Proya Cosmetics into a leading Chinese beauty company.

Philanthropy & Social Impact

Disaster Relief

COVID-19 Relief

$2.2M

Proya set up a 15-million-yuan charitable public fund to support the country's emergency efforts in fighting the disease and donated face masks.

Arts and Culture

Museum Donation

$1.45M

Donated 10 million yuan in 2019 to build a museum specialized in Chinese beauty and makeup.

Business Philosophy & Leadership

Notable Quotes

"“I think one has a duty to humanity to always help people in need. Otherwise, what is the point?”"

"“Why am I in Paris? Because Paris is the capital of France and fashion, culturally and economically. So, as we work in cosmetics, it's vital to come here and learn and work with French companies. Plus, I love France and French people.”"

Leadership Principles

Innovation

Committed to independence and innovation, with continuous investment in technological research and development.

Social Responsibility

Actively participates in public welfare campaigns and giving back to society.