Early Life
Hou Juncheng was born in China in 1963 or 1964. Details about his early life and childhood are not widely available.
Rise to Success
Hou's career began in 1982, at the age of 18, working as an auto parts repairman. A decade later, he entered the cosmetics industry by joining a beauty distribution business established by his four older sisters. In 2006, Hou founded Proya Cosmetics in Zhejiang Province. Under his leadership, Proya has grown into a leading cosmetics brand in China. In November 2017, Proya was listed on the Shanghai Stock Exchange. Hou Juncheng's success in the cosmetics industry propelled him to become a billionaire.
Key Business Strategies
Key strategies include the focus on the youth market and e-commerce. Proya has also expanded through online sales, live-streaming, and social media. Proya also focuses on building its own product lines and handles European brands in China.
Philanthropy
Hou and Proya have supported public welfare campaigns, including donating to the fight against the coronavirus outbreak. In 2020, the company set up a 15 million CNY anti-epidemic fund.
