Early Life
Charlotte Söderström, born Charlotte Persson in 1977, grew up in Djursholm, Sweden. She is the granddaughter of Erling Persson, the founder of H&M, and the daughter of Stefan Persson and photographer Pamela Persson. She is the sister of Karl-Johan Persson and Tom Persson, both of whom are also billionaires.
Rise to Success
Charlotte's wealth stems primarily from her stake in Hennes & Mauritz (H&M). The company was founded in 1947 by her grandfather, Erling Persson, and has since grown into a global fashion retailer with thousands of stores across the globe. As a member of the Persson family, she is part of the third generation involved in the company's ownership. She has cultivated a business career that includes a part-time role in H&M sponsorship initiatives.
Key Business Strategies
Söderström's business involvement is tied to H&M and its related ventures. She manages Stud Arch, a stud farm, with her mother. Additionally, she is involved in sponsorship work within H&M, contributing to the company's marketing and brand presence. H&M's key strategies include affordable fashion, sustainability initiatives, and an omnichannel approach.
Philanthropy
Charlotte Söderström is a member of the Erling Persson Family Foundation, which supports diabetes research.
