Kim Kardashian

Early Life

Kimberly Noel Kardashian was born on October 21, 1980, in Los Angeles, California. She is the second of four children born to Robert Kardashian and Kris Jenner. Growing up in Beverly Hills, she was a classmate of Paris Hilton and was exposed to the world of Hollywood's pleasures and pitfalls. Her father was a prominent attorney who represented O.J. Simpson. Kim attended Marymount High School.

Rise to Success

Kardashian's path to fame began in 2007 with the reality TV show *Keeping Up with the Kardashians*. The show documented her family's life, and it became a massive success, leading to spin-offs and further opportunities. In 2017, she launched KKW Beauty and KKW Fragrance. She founded the shapewear company SKIMS in 2019, which has become a major source of her wealth.

Key Business Strategies

Kardashian has leveraged her massive social media following to promote her businesses. SKIMS, with its broad size range and inclusive marketing, has resonated with a wide customer base, contributing significantly to her net worth. She has also partnered with Coty, Inc., selling a portion of KKW Beauty. In 2022, she launched SKKN by Kim, a skincare line.

Philanthropy

Kardashian is involved in philanthropic endeavors, notably focusing on criminal justice reform. Through her efforts, she has helped to secure the release of incarcerated individuals.