Billionaire Profile

Global Rank

#1882

Image: Public domain | via Wikimedia Commons

Byunghoon Kim

CEO, APR Corp.

Real-Time Net Worth

$2.1B

As of December 2025

Age

Source

Beauty devices

Industry

fashion-retail

Citizenship

Biography

Byunghoon Kim (born November 5, 1988), the founder and CEO of APR Corp., is a South Korean entrepreneur who has rapidly ascended the ranks of the global business elite. His source of wealth stems from beauty devices, particularly the popular Medicube brand, reflecting the burgeoning K-beauty industry's influence. Kim's career began in 2014 with the founding of APR Corp., which has since grown into a significant conglomerate. Known for his hands-on approach and innovative marketing, Kim has achieved significant achievements, including the successful IPO of APR Corp. in 2024 and a net worth estimated at $2.1 billion.

Wealth Over Time

Portfolio Holdings

APR Corp.

In-Depth Profile

Early Life and Education

Byunghoon Kim was born in Seoul, South Korea. He studied business administration at Yonsei University, where he developed mobile applications during an exchange program in California. This early exposure to technology and consumer behavior would later prove crucial in his career.

Rise to Success

Kim founded APR Corp. in 2014. Initially focused on cosmetics, the company expanded into skincare and supplements, with Medicube as its flagship brand, which launched in 2016. Medicube's success came from its at-home facial devices and a strategic focus on digital marketing and direct-to-consumer infrastructure. In 2024, APR went public, and Kim's stake in the company made him a billionaire.

Key Business Strategies

Kim's strategy includes a product-first and data-driven approach. He has built an in-house R&D team and manufacturing line. He is known for being detail-oriented and tests marketing ideas through his own social media, connecting with consumers.

Philanthropy

While there is no available information on the exact philanthropy amounts, he has been known to support underpriviledged communites and contribute to the Korean Red Cross.

Career Milestones

2014

Founded APR Corp.

Established the company, initially focusing on cosmetics.

2016

Launched Medicube

Introduced Medicube, a beauty tech brand known for its at-home facial devices.

2017

Forbes 30 Under 30 Asia

Kim and co-founder Lee Ju-kwang were featured on Forbes's 30 Under 30 Asia list.

2024

APR IPO

APR Corp. went public, making Kim a billionaire.

Philanthropy & Social Impact

Community Support

Korean Red Cross

Undisclosed

Member of the Korean Red Cross Red Cross Honors Club.

Business Philosophy & Leadership

Notable Quotes

"We believe our innovative technology created a difference."

Leadership Principles

Product-First Approach

Focusing on the quality and innovation of beauty devices.

Data-Driven Decisions

Using data to understand consumer behavior and market trends.

Hands-On Involvement

Being deeply involved in every layer of the company.

Controversies & Challenges

2025

Suzy Marriage Rumors

Kim was mentioned in false marriage rumors involving singer-actress Suzy.