Early Life
Alexander Sixt, born in 1980, comes from a family deeply rooted in the car rental business. His grandfather, Martin Sixt, founded Sixt in 1912, creating the first car rental company in Bavaria, Germany. Alexander's father, Erich Sixt, transformed the local operation into a global player, setting the stage for Alexander and his brother, Konstantin, to take on leadership roles. Alexander's early life was intertwined with the family business, likely providing him with insights and a foundational understanding of the industry.
Rise to Success
Alexander Sixt joined Sixt in 2009 and was appointed co-CEO, along with his brother Konstantin, in June 2021. Before becoming co-CEO, he worked in corporate development and strategy, and was responsible for the company's mobility offerings. His career also includes time at Roland Berger Strategy Consultants and investment banking at Deutsche Bank in London. His educational background, including a master's degree from the City University of London and a diploma from ESCP Paris, equipped him with the knowledge to drive Sixt's strategic initiatives and expansion. Alexander's leadership has been crucial in Sixt's embrace of digital mobility solutions, including the Sixt app, combining car rental, sharing, and ride services.
Key Business Strategies
Under Alexander Sixt's leadership, Sixt has focused on consistent customer orientation and technological innovation. Key strategies include:
- Expansion: Sixt has expanded its global presence, with over 2,000 locations in more than 100 countries. The company continues to grow its U.S. footprint, opening its 50th airport location in the U.S. at John Wayne Airport in December 2024.
- Digitalization: The Sixt app integrates various mobility services, including car rental, car sharing, and ride-hailing, providing customers with a seamless experience.
- Sustainability: Sixt is working towards a sustainable mobility strategy focused on an electric fleet and reducing emissions.
Philanthropy
Sixt, under the leadership of the Sixt family, supports the Regine Sixt Children's Aid Foundation DRYING LITTLE TEARS. The foundation supports projects in education, health, welfare, and emergency aid. In 2025, the foundation and Regine Sixt, were honored with awards for their charity work.
