Early Life
Aerin Lauder Zinterhofer was born on April 23, 1970, in New York City. She is the daughter of Jo Carole Lauder and Ronald Lauder. Her father served as the U.S. Ambassador to Austria and is the president of the World Jewish Congress. Aerin is the granddaughter of Estée Lauder and Joseph Lauder, the founders of the Estée Lauder Companies. She graduated from the University of Pennsylvania's Annenberg School of Communication.
Rise to Success
Aerin began her career at Estée Lauder in 1992, holding various executive roles, including Senior Vice President and Creative Director. In 2012, she founded AERIN, a luxury lifestyle brand offering beauty products, fashion accessories, and home furnishings, which has grown into a distinct voice in the world of beauty and design. She has been recognized for her contributions to the fashion and beauty industry and has been featured on the cover of top magazines.
Key Business Strategies
Aerin Lauder has expanded her brand by focusing on effortless elegance and connecting with women. She has utilized social media, particularly Instagram, to build relationships with consumers, continuing her grandmother's marketing approach of direct engagement. Her strategy also involves creating products inspired by her travels and personal experiences, with each item reflecting her signature style. Aerin has expanded the AERIN brand internationally, with products sold in numerous countries.
Philanthropy
Aerin is involved in philanthropic efforts, supporting organizations such as the Breast Cancer Research Foundation and the Metropolitan Museum of Art. Specific amounts of donations are not readily available in the search results. She also partners with First Book, a nonprofit that donates books to children in low-income communities.
