Early Life
Yasuhide Uno's path to becoming a billionaire wasn't straightforward. Initially, he had no interest in joining the family business, Osaka Yusen Broadcasting, which provided background music via cable. His father started the company in 1961.
Rise to Success
After his father's passing, Uno took over the family business in 1998 and transformed it into U-Next Holdings. Under his leadership, U-Next has become a major streaming service in Japan and a rival to Netflix. The company also provides payment and point-of-sale services to restaurants and stores. In 2021, U-Next's remote controls with a dedicated button became widely available in Japan, making it easier for people to access U-Next, which overtook Amazon Prime Video to become Netflix's biggest rival in the country by market share.
Key Business Strategies
Uno has focused on expanding U-Next's content library, partnering with local broadcasters and acquiring payment service providers like NetMove to provide cashless payments. He also has a vision of increasing company revenue to ¥1 trillion ($7 billion) by 2035. Uno also expanded into payment services and real estate. In June 2025, the company announced a tie-up with Tokyo-based e-commerce giant Rakuten for a mobile package to enable unlimited U-Next videos and data usage.
Philanthropy
No specific philanthropy details could be found in the search results.
