Image: Public domain | via Wikimedia Commons
Travis Boersma, co-founder and Executive Chairman of Dutch Bros Coffee, is a self-made billionaire known for his significant contributions to the coffee industry. Starting with a coffee pushcart in 1992, Boersma, along with his late brother Dane, built Dutch Bros into a nationwide chain with a unique culture and dedicated customer base. As of 2025, his wealth stems primarily from his ownership stake in Dutch Bros, reflecting his successful career and entrepreneurial acumen.
Travis Boersma's entrepreneurial journey began in 1992 in Grants Pass, Oregon. He and his brother Dane, both third-generation dairy farmers, sought a new venture due to changes in the dairy industry. They started a coffee cart, setting the foundation for what would become Dutch Bros Coffee.
The brothers built Dutch Bros Coffee with a focus on exceptional customer service and quality coffee. The company rapidly expanded, establishing drive-thru locations and fostering a unique culture. In September 2021, Dutch Bros went public, marking a significant milestone and propelling Boersma into the billionaire status. The company's IPO was the largest in Oregon's history.
Dutch Bros distinguishes itself through its culture and customer-centric approach. The company focuses on speed, quality, and service, with baristas known as 'broistas.' Boersma's commitment to his employees and community has been integral to Dutch Bros' growth, contributing to its success.
Boersma and Dutch Bros are committed to giving back to the community. The company donates several million dollars annually to various causes. The most notable is the Drink One for Dane Day, an annual fundraiser to support research for Amyotrophic Lateral Sclerosis (ALS), a cause close to his heart, as his brother Dane passed away from the disease in 2009.
Started a coffee pushcart in Grants Pass, Oregon, with his brother Dane.
Dutch Bros began franchising, expanding its reach across multiple states.
Took Dutch Bros public on the New York Stock Exchange, making Boersma a billionaire.
Annual fundraiser supporting research and services for people with ALS, in memory of his brother Dane.
Donation to wildfire relief efforts throughout western states.
"“This is an incredible day for Dutch Bros, a total mind blow.”"
"“When my brother and I started this company almost 30 years ago, we never imagined we'd be here today. Right now, I'm focused on providing more opportunities for our people—that's the heart of why we went public.”"
Prioritizing the well-being and growth of employees, fostering a positive and supportive work environment.
Actively supporting the communities Dutch Bros serves through philanthropic initiatives and local partnerships.
Focusing on providing exceptional customer service and quality products to create a loyal customer base.
