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T
Global Rank
#1250

Image: Boersma, Daniel J. Goldschmidt, Willie R. | Public domain | via Wikimedia Commons

Travis Boersma

CEO, Coffee
UNITED STATES
Real-Time Net Worth
$3.377B
Estimated based on Coffee stock value as of March 6, 2026
+2.94% (24h)
Age
55
Source
Coffee
Industry
Fashion & Retail
Citizenship
UNITED STATES

Biography

Travis Boersma is the co-founder and Executive Chairman of Dutch Bros Coffee, a nationally recognized drive-through coffee chain. Born in 1961, Boersma's journey began with a pushcart in Grants Pass, Oregon, in 1992, alongside his brother Dane. The company, celebrated for its unique culture and emphasis on customer service, has expanded to over 1,000 locations across the United States. Boersma's net worth is estimated at $3.4 billion, with coffee as his primary source of wealth. His career is marked by building a successful business and fostering a strong sense of community among employees and customers alike. Boersma took Dutch Bros public on the New York Stock Exchange in September 2021 and owns nearly 60 million shares.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Travis Boersma, born in Grants Pass, Oregon, in 1961, comes from a third-generation dairy farming family. Facing challenges in the dairy industry, Boersma and his brother Dane sought a new business venture.

Rise to Success

In 1992, the brothers started Dutch Bros Coffee with a single pushcart, selling espresso in Grants Pass. Their commitment to customer service and a positive work environment fueled rapid growth. By 1994, they established their first drive-through location. Dutch Bros expanded, offering franchising opportunities and roasting their own coffee. The company went public in September 2021, which significantly increased Boersma's wealth.

Key Business Strategies

Dutch Bros' success lies in its customer-focused culture and employee empowerment. The company emphasizes community and offers a unique experience with its 'broistas' and distinctive beverages. The company has consistently invested in its workforce, leading to low employee turnover and high customer satisfaction. Expansion has been a key strategy with over 1,000 shops in operation, driving significant revenue growth. Dutch Bros is also focused on its digital presence with online ordering and a mobile app to enhance the customer experience.

Philanthropy

Dutch Bros. has a strong philanthropic focus, including 'Drink One for Dane' to raise funds for the Muscular Dystrophy Association (MDA). The company also participates in 'Buck for Kids Day', which benefits various regional nonprofit organizations.

Career Milestones

1992

Co-founded Dutch Bros Coffee

Started Dutch Bros as a pushcart coffee business in Grants Pass, Oregon, with his brother Dane.

1994

Opened first drive-through location

Expanded the business model to include drive-through service.

2021

Took Dutch Bros public

Took Dutch Bros public on the New York Stock Exchange.

2025

Sold a Significant Portion of Shares

Sold approximately $137 million worth of stock through planned transactions.

Philanthropy & Social Impact

Health

Drink One for Dane

Unknown

Annual event to raise funds for the Muscular Dystrophy Association (MDA).

Community

Buck for Kids Day

Unknown

Annual event to benefit regional nonprofit organizations.

Business Philosophy & Leadership

Notable Quotes

"“When my brother and I started this company almost 30 years ago, we never imagined we'd be here today. Right now, I'm focused on providing more opportunities for our people—that's the heart of why we went public.”"

Leadership Principles

Customer Service

Prioritizing exceptional customer service as a core value.

Employee Empowerment

Creating a positive and supportive work environment.

Community Focus

Building a sense of community among employees and customers.

Controversies & Challenges

2025

Employee Concerns

Some Dutch Bros employees have raised concerns about pay, working conditions, and management practices.

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