Billionaire Profile
Ivan Zhao
Global Rank
#2019

Image: Public domain | via Wikimedia Commons

Ivan Zhao

CEO, Notion Labs, Inc.
CA
Real-Time Net Worth
$1.7B
As of December 2025
Age
39
Source
Software
Industry
technology
Citizenship
CA

Biography

Ivan Zhao is the co-founder and CEO of Notion, a leading productivity software company. Born in China and raised in Canada, Zhao's background in cognitive science and design, combined with his interest in technology, led him to found Notion in 2013 with the goal of creating a versatile digital workspace. Notion's user-friendly interface and flexible features have made it a popular tool for individuals and teams alike, with over 100 million users as of 2024. His estimated net worth is $1.7 billion, reflecting his success in the software industry. Zhao's career is characterized by a focus on user experience and a commitment to innovation, establishing Notion as a key player in the digital workspace market. He is known for his unique approach to leadership and design, and is noted for hand-selecting furniture for Notion offices, also creating a no-shoes policy.

Wealth Over Time

In-Depth Profile

Early Life and Education

Ivan Zhao was born in China and later moved to Canada during his childhood. This early exposure to diverse cultures and ways of thinking shaped his interest in the intersection of design, technology, and human behavior. He pursued a degree in cognitive science at the University of British Columbia, a field that combines psychology, computer science, linguistics, and philosophy. Zhao's academic training nurtured a mindset for approaching problems holistically, which would later inform his approach to building Notion.

The Genesis of Notion

After university, Zhao worked as a designer and realized he wanted to create something that combined beauty and function. In 2013, he co-founded Notion Labs, Inc., in San Francisco alongside Simon Last. Their mission was to design a flexible, all-in-one workspace that users could customize according to their needs without requiring any coding skills. Initially, the vision was to create a tool for building apps, but the focus shifted towards solving everyday problems for users.

Rise to Success

Notion's rise was meteoric, and by 2019, it had over 1 million users. In 2021, Notion achieved unicorn status with a valuation of $10 billion. The simplicity of its interface coupled with powerful capabilities made it particularly appealing, especially during the COVID-19 pandemic, when remote work surged. Notion became a go-to solution for teams navigating the complexities of collaboration from home. The platform is now used by over 100 million users globally.

Key Business Strategies

Zhao prioritized product development and user experience, which led to the growth of Notion through organic growth driven by user satisfaction and community recommendations, rather than traditional advertising. He has maintained a lean team to move quickly, iterate on feedback, and make decisions that aligned closely with user needs.

Philanthropy

Philanthropic information for Ivan Zhao could not be found through the search results.

Career Milestones

2013

Co-founded Notion Labs, Inc.

Founded the company with Simon Last to create a versatile workspace tool.

2018

Launched Notion 2.0

Introduced databases for project management and workflows.

2021

Notion Achieves Unicorn Status

Notion reached a valuation of $10 billion.

Philanthropy & Social Impact

N/A

N/A

$0B

Philanthropic information could not be found.

Business Philosophy & Leadership

Notable Quotes

"“We see things not as they are, but as we are”"

"“Your customer gives you the oxygen, which is money, and you need to create value for them in return.”"

"“The best tools are those that empower users to create their own solutions, transcending the limitations of rigid software.”"

Leadership Principles

Prioritizing Aesthetics and Functionality

Zhao believes that a tool must not only work well but also inspire its users.

User-Centric Approach

Focusing on solving real-world problems for users.

Innovation and Experimentation

Embracing new technologies and continuously improving the product.