Issad Rebrab & family

Early Life

Issad Rebrab was born in 1944 in the village of Taguemount-Azouz, Algeria. After attending a professional school, he taught accounting and commercial law before starting his own accounting firm.

Rise to Success

Rebrab's industrial journey began in 1971 when he took shares in a metallurgical construction company. He then created Profilor in 1975 and Metal Sider in 1988 in the steel industry. In 1995, his main installations were destroyed in a terrorist attack. He returned to Algeria in 1998 with Cevital, which became the largest group in the agricultural business. Cevital owns one of the largest sugar refineries in the world. In 2016, Rebrab acquired the El Khabar media group for $45 million. Rebrab has also been vocal about moving Algeria away from its oil-centered economy, championing private investments and entrepreneurship.

Key Business Strategies

Rebrab's strategy has been to diversify. The Cevital Group has expanded into various sectors, including food processing, mass distribution, domestic appliances, and the automotive industry. He has also focused on expanding the Group's operations beyond Algeria.

Philanthropy

Throughout his career, he has remained committed to the development of Algeria and its people, supporting infrastructure projects, and investing in healthcare to improve the quality of life for Algerians.