Early Life
Issad Rebrab was born in 1944 in Taguemount-Azzouz, Algeria. His family was involved in the fight for Algeria's independence from France. He studied accounting and commercial law after graduating from a professional school. After gaining experience, he established his own accounting firm in 1968.
Rise to Success
Rebrab's industrial career began in 1971 when he acquired shares in Sotecom, a metallurgical construction company. He then founded Profilor in 1975 and Metal Sider in 1988, both in the steel industry. In 1998, he returned to Algeria with Cevital, which became the largest private company in the country. Cevital owns one of the largest sugar refineries in the world. In 2016, Rebrab acquired the El Khabar media group.
Key Business Strategies
Rebrab's strategy has focused on building a diversified conglomerate. Cevital operates in food processing, agribusiness, retail, industry, and services. A key part of Cevital's strategy involves international expansion, particularly in Europe, Tunisia, Morocco, and Brazil. They have acquired companies in the home appliances and steel industries.
Philanthropy
Issad Rebrab is known for his philanthropic efforts, supporting education, healthcare, and social welfare initiatives in Algeria.
