Early Life
Euisun Chung was born on October 18, 1970, in South Korea. He is the grandson of Hyundai Motor Group's founder Chung Ju-yung. Chung graduated from Whimoon High School and earned a bachelor's degree in business administration from Korea University in 1993. He furthered his education with an MBA from the University of San Francisco in 1997.
Rise to Success
Chung's career in the automotive industry spans over two decades. He worked at Hyundai Precision Industries and Itochu Corporation before joining Hyundai's auto parts affiliate, Hyundai Mobis, in 1994. He has held various leadership positions within Hyundai Motor Group, including President of Kia Motors Corporation (2005-2009), Vice Chairman of Hyundai Motor Company (2009-2018), and Executive Vice Chairman of Hyundai Motor Group (2018-2020). He was appointed as the Chairman of Hyundai Motor Group in October 2020, succeeding his father, Chung Mong-koo.
Key Business Strategies
Euisun Chung has focused on transforming Hyundai Motor Group into a globally competitive mobility solutions enterprise. His strategies include broadening investments in future mobility technologies, eco-friendly vehicles (electric and fuel cell), autonomous and connected cars. Chung spearheaded the launch of the Genesis luxury brand and Hyundai's high-performance N sub-brand. He also championed design-oriented management, fostering creativity and innovation. He is also dedicated to creating a sustainable and human-centered future via advanced mobility solutions, such as urban air mobility, purpose-built vehicles, and robotics.
Philanthropy
As President of World Archery Asia and Korea Archery Association, Chung has dedicated his resources to archery and other sports. He has been actively supporting scientific methodologies in training and performance via advanced technology.
