Early Life
Duke Reyes is the CEO of Reyes Holdings, a company founded by his father and his older brothers Chris and Jude Reyes. The company started with a small Schlitz beer distributorship in Spartanburg, South Carolina, in 1974. The Reyes family expanded their reach by acquiring more beer distribution businesses.
Rise to Success
Under Duke Reyes' leadership, Reyes Holdings has grown into a global leader in food and beverage distribution. The company's main operations include Reyes Beverage Group, the largest beer distributor in the United States, Martin Brower, and Reyes Coca-Cola Bottling. Duke's strategic vision has led to key expansions, including the acquisition of Martin Brower in 1998 and the entry into the Coca-Cola system in 2015. The company's revenue is estimated at over $40 billion.
Key Business Strategies
Reyes Holdings has achieved success through diversification and strategic acquisitions. The company has expanded into various sectors, including food and beverage distribution and Coca-Cola bottling operations. The Reyes family has also demonstrated financial acumen by divesting from certain subsidiaries when necessary, such as the sale of Reinhardt in 2019.
Philanthropy
Reyes Holdings has a network of philanthropic programs called Reyes Cares, which focuses on driving positive change in the communities where it does business. The company has focused on community involvement, recycling, energy, and fuel and emissions, aiming to make a positive impact.
