Early Life
Daniel Hirschfeld's grandfather opened a men's clothing store in the early 1900s, laying the foundation for the family's venture into retail. His father continued the legacy, establishing the current business in 1948. This early exposure instilled in Daniel a deep understanding of the industry and a passion for the business.
Rise to Success
Under Daniel Hirschfeld's leadership, the retailer, Buckle, Inc., adapted to changing market trends. He spearheaded the company's focus on denim and expanded its offerings to include women's clothing in the 1970s, broadening its appeal and driving growth. He stepped down as CEO in 1991, a year before the company went public. As of March 2025, he owned a substantial 31.7% stake in the company.
Key Business Strategies
Hirschfeld's key strategies included expanding the company's product line and focusing on the casual clothing market. He was involved in all aspects of Buckle's business, including developing management information systems. The company's focus on denim jeans, casual bottoms, fashion tops and shirts, dresses and rompers, active wear, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories has been key to its success. The Buckle has over 440 stores across 42 U.S. states as of 2025.
Philanthropy
Daniel Hirschfeld, along with his family, supports philanthropic causes through the Hirschfeld Family Foundation. The foundation, based in Kearney, NE, made 43 grants last year. The foundation's giving concentrated in cities such as Kearney, Lincoln, Omaha, and Grand Island, among others.
