Early Life
Born Bert Butler Beveridge II, in San Antonio, Texas, Bert "Tito" Beveridge grew up with an interest in polo and initially aspired to train horses. His academic journey led him to the University of Texas at Austin, where he earned degrees in geology and geophysics. After graduating in 1984, he started a career in the oil and gas industry, working in Texas and South America.
Rise to Success
Beveridge's career path took a turn when he began experimenting with flavored vodkas as Christmas gifts for friends. This hobby sparked an idea that would change his life. Inspired by a television program, he decided to blend his passion with his skills and started his own vodka company. In 1997, he established Fifth Generation, Inc. and the Mockingbird Distillery with funds borrowed on credit cards, and Tito's Handmade Vodka was born. The brand gained prominence in 2001 by winning the Double Gold Medal at the San Francisco World Spirits Competition.
Key Business Strategies
Tito's Handmade Vodka distinguishes itself with its small-batch production using old-fashioned pot stills, which sets it apart from mass-produced vodkas. Beveridge focused on creating a smooth, high-quality vodka at an affordable price, appealing to a broad consumer base. Despite the company's success, Beveridge retained 100% ownership, ensuring his vision and values are maintained.
Philanthropy
Beveridge's commitment to giving back is exemplified through the "Love, Tito's" initiative, which supports a wide array of charitable organizations. This includes efforts related to disaster relief, animal welfare, veterans, and environmental conservation, reflecting a core value of community engagement.
