GoPro

GoPro, a technology company headquartered in San Mateo, California, specializes in developing and manufacturing small, durable cameras designed for capturing immersive video and photos during action-oriented activities. These cameras, often referred to as "action cameras," are used by consumers for recording everything from extreme sports to everyday adventures. The company generates revenue primarily through the sale of its camera hardware and related accessories, such as mounts, cases, and spare batteries. It also offers subscription services that provide cloud storage for captured content, premium editing tools, and camera replacement.

Founded in the early two-thousands, GoPro operates within the consumer electronics market, specifically catering to enthusiasts and professionals seeking compact, rugged imaging solutions. The business makes money by selling its products directly to consumers through its website and via various retail channels globally. Nicholas Woodman's wealth is tied to GoPro because he is the founder of the company and holds a significant stake in its stock.