Djarum
ManufacturingProfile
Based in Kudus, Central Java, Indonesia, Djarum is a manufacturing company founded in the mid-twentieth century. The business primarily earns revenue through the production and sale of kretek cigarettes, a distinct type of cigarette made with a blend of tobacco, cloves, and other flavorings. These products are widely consumed in Indonesia and exported internationally. The company operates in the global tobacco market, catering to consumers who prefer the unique taste and aroma of clove cigarettes.
Djarum's extensive manufacturing operations and distribution network contribute significantly to its financial success. The wealth of Michael Hartono is directly tied to Djarum, as his fortune originates from his ownership and involvement with this long-established company. His prosperity is thus dependent on the continued performance and profitability of Djarum's core business of producing and selling kretek cigarettes. The company employs tens of thousands of people.
