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Billionaire Profile
Sathien Sathientham
Global Rank
#1571

Image: Public domain | via Wikimedia Commons

Sathien Sathientham

CEO, Carabao Group
TH
Real-Time Net Worth
$2.5B
As of December 2025
Age
71
Source
Energy drinks
Industry
food-beverage
Citizenship
TH

Biography

Sathien Sathientham, a prominent figure in the food and beverage industry, is a Thai billionaire with a net worth of $2.5 billion. His wealth primarily stems from Carabao Dang, a hugely popular energy drink, which he co-founded. Sathientham, currently 71 years old, is also venturing into the beer market, investing significantly in a new brewery to expand his business interests. His career is marked by a transition from political activism to entrepreneurship, building a significant business empire. Sathien Sathientham holds the 6th position in Thailand. His leadership extends to a retail chain (CJ Express) and a convenience store format (TD Tawandang).

Wealth Over Time

In-Depth Profile

Early Life

Sathien Sathientham, formerly known as Sathien Setthasit, was born in the northern provinces of Thailand. Growing up with ten siblings, he experienced humble beginnings. He left formal education before completing primary school and was mostly self-taught. Sathientham later earned a political science degree from an open university.

Rise to Success

After his political activism, Sathientham transitioned to entrepreneurship. He founded the Carabao Group, with the hugely popular Carabao Dang energy drink as its flagship product, which he co-founded in 2002 with folk singer Aed Carabao. The company went public in 2014. The success of Carabao Dang propelled Sathientham to billionaire status.

Key Business Strategies

Sathien Sathientham has shown strategic foresight by expanding into the beer market. He has invested in a new brewery with the goal of capturing a significant share of the domestic beer market. Furthermore, he has been expanding his retail presence with CJ Express, a grocery chain, and TD Tawandang, a convenience store format, thereby diversifying his business interests.

Philanthropy

Specific philanthropy amounts were not found.

Career Milestones

2002

Co-founded Carabao Group

Co-founded Carabao Group, with the launch of the Carabao Dang energy drink.

2014

Took Carabao Group Public

Took Carabao Group public.

2023

Entered Beer Market

Invested in a new brewery to produce beer.

Philanthropy & Social Impact

Unknown

Unknown

Undisclosed

No specific philanthropy information was found.