Early Life and Education
Prayudh Mahagitsiri's grandfather emigrated from southern China to Thailand and started a business trading foodstuffs and later imported Japanese-made tuk-tuks. Prayudh himself earned a Bachelor of Arts degree from the University of San Diego, USA.
Rise to Success
Prayudh Mahagitsiri is best known as "Thailand's coffee king", who established the first instant coffee factory in Thailand and partnered with Nestlé. His company, Quality Coffee Products Ltd., was the sole producer of Nescafé instant coffee and canned liquid coffee in Thailand. He has also been involved in various other sectors, including shipping and property development.
Key Business Strategies
Mahagitsiri's business strategy has focused on innovation, establishing joint ventures, and diversifying his business interests. His long-standing partnership with Nestlé, which lasted 35 years, highlights his ability to create successful business relationships. He has expanded into various sectors, from steel to property, to ensure stability for his family business.
Philanthropy
Prayudh Mahagitsiri has been involved in numerous philanthropic endeavors, including donating funds to the Siriraj Hospital, and to the Eastern Institute of Technology for academic purposes, and other charitable organizations. He also provided financial assistance during the COVID-19 pandemic.
