Early Life
Zhong Sheng Jian was born in 1958 in Lufeng, Guangdong province, China. As a young man, he moved to Singapore to work. His early career involved international trade, and he benefitted from China's growing need for modern equipment and raw materials in the 1980s. He then transitioned into manufacturing, establishing offices in various provinces to produce goods.
Rise to Success
In the early 1990s, Zhong recognized the potential of China's Yangtze River Delta region, leading him to enter the property development sector. He founded Yanlord Land Group, which has since become a significant real estate developer in the region. Yanlord Land Group was listed on the Singapore Stock Exchange in June 2006. His strategic moves and business acumen propelled the company to great heights.
Key Business Strategies
Zhong's approach focused on developing high-end residential, commercial, and integrated property projects in key cities in China, including Shanghai and Nanjing. Yanlord Land has successfully created a brand synonymous with quality in the property development industry. Yanlord has also expanded into commercial properties like shopping malls, offices, serviced apartments, and hotels. A significant strategy included a joint venture with GIC to expand their presence in China's property development projects.
Philanthropy
Zhong Sheng Jian has also been involved in philanthropy. He was ranked 27th on the Hurun Philanthropy List in 2009. His active participation in China-Singapore business groups and his role in the Tianjin People's Political Consultative Conference Standing Committee demonstrate his commitment to broader community involvement.
