Zhang Hongfu

Early Life and Career

Zhang Hongfu joined his brother, Zhang Hongchao, in 2007 to help build Mixue Bingcheng. Hongchao started a shaved ice shop in Zhengzhou, China, in 1997. The business evolved over time, shifting to ice cream, and later expanding to include bubble tea, lemonade, and coffee drinks.

Rise to Success

Zhang Hongfu's role as CEO has been instrumental in standardizing operations and management. The company adopted a franchise model, with nearly all of its stores operated by franchisees. This approach allowed for rapid expansion, making Mixue one of the largest franchise operators globally.

Key Business Strategies

Mixue Group's strategy focuses on low-priced items, such as soft-serve ice cream, bubble tea, and coffee, which attracts a large customer base. The company also vertically integrates its supply chain, manufacturing its own ingredients and equipment. This vertical integration gives greater control over pricing and ensures quality across its vast network of stores.

Philanthropy

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