Xu Shihui

Early Life

Xu Shihui was born in 1958 in Hui'an, Fujian province, China. His father was a laborer. He began his career in the cookie business, which provided a foundation for understanding consumer preferences and market dynamics.

Rise to Success

In 1989, Xu formed the Hui'an Meili Minzheng Food Factory. Three years later, he became the legal representative of Meili Food. In 1997, the company became known as Dali Foods Group. Xu built Dali Foods into one of the largest food and drink companies in China. Dali Foods Group was listed on the Hong Kong Stock Exchange in 2015. However, due to unsatisfactory share performance, Xu decided to take the company private in 2023.

Key Business Strategies

Xu's business strategy involved diversification and branding. He expanded Dali Foods' product offerings, including Copico potato chips, Heqizheng herbal tea, and Haochidian soda crackers. These products helped establish Dali Foods as a leader in the market, allowing the company to compete with international giants. Xu's focus on innovation and branding helped Dali carve a niche in the snack and beverage segment.

Philanthropy

Xu Shihui is known for his philanthropic work and has donated millions of dollars to various charities.