Early Life
Victoria Mars was born in either 1956 or 1957. She is a fourth-generation member of the Mars family, the descendants of Frank C. Mars, who founded Mars, Incorporated in 1911. She graduated from Yale University with a Bachelor of Arts/Science and earned an MBA from the Wharton School of Business at the University of Pennsylvania.
Rise to Success
Mars began her career at Mars, Incorporated in 1978, starting in France as an assistant brand manager for Milky Way. Over the years, she took on significant roles within the company, including Director of the Marine Systems Division of Mars Electronics International. She served as Vice President of S&F, Commercial, and People and Organization for Dove in 1986. In 1997, she became the Ombudsman at Mars, Inc.. Her career culminated in her role as Chairman of Mars, Incorporated, a position she held until 2017. She inherited an estimated 8% stake in Mars, Inc. after her father's death in 2016.
Key Business Strategies
Victoria Mars played a crucial role in the strategic direction of Mars, Incorporated. She oversaw the company's diverse portfolio, including confectionery, pet care, and food products. Under her leadership, the company focused on both organic growth and strategic acquisitions. Mars is known for its focus on long-term growth, sustainable business practices, and a commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
Philanthropy
Victoria Mars is involved in various philanthropic endeavors, supporting organizations such as the Charles Darwin Foundation, Galapagos Conservancy, Mystic Seaport, High Mountain Institute, and Thorncroft Equestrian Center. She is also currently the Chair of the Salzburg Global Seminar.
