Early Life
Victoria B. Mars was born in either 1956 or 1957. She is a fourth-generation member of the Mars family, which founded Mars, Incorporated in 1911. Her father is Forrest Mars Jr., and her mother is Virginia Cretella. Victoria attended the Foxcroft School and graduated in 1974. She earned a Bachelor of Arts/Science from Yale University and later received an MBA in Finance from the Wharton School of Business at the University of Pennsylvania in 1984.
Rise to Success
Victoria Mars began her career at Mars, Incorporated in 1978, working in Haguenau, France. She served as the Assistant Brand Manager for Milky Way and later became the Export Manager. In 1984, she became the Director of the Marine Systems Division of Mars Electronics International. She then served as Vice President of S&F, Commercial, and People and Organization for Dove in Burr Ridge, Illinois. Victoria was appointed as the Ombudsman at Mars, Incorporated in 1997, a role focused on addressing employee concerns within the company. She later became Chairman of Mars, Incorporated, a role she held until 2017.
Key Business Strategies
During her tenure, Victoria Mars focused on promoting sustainability and responsible business practices. She also launched the company’s ombudsman program, which addressed workplace issues. Under her leadership, Mars, Incorporated has invested in programs that aim to improve the environment, advance public health, and support education initiatives. She has been a strong advocate for corporate responsibility.
Philanthropy
Victoria Mars is known for her philanthropic efforts and has contributed to various organizations, including the Charles Darwin Foundation, Galapagos Conservancy, Mystic Seaport, High Mountain Institute, and Thorncroft Equestrian Center. In 2023, she made an $11 million gift to the Salzburg Global Seminar.
