Early Life
Sergei Studennikov was born on March 24, 1967, in the village of Levokumskoye, Stavropol Krai, USSR (now Russia). He grew up in the town of Bakal. After completing his schooling, Studennikov attended the Mining and Ceramics College in Satka. He initially worked in the mining industry before serving in the army. After returning from military service, he moved to Chelyabinsk.
Rise to Success
Studennikov began his entrepreneurial journey in the 1990s, initially selling alcoholic beverages, tobacco products, and construction materials. In 2006, he opened the first Red & White liquor store in Kopeysk, near Chelyabinsk. The timing was opportune, as import restrictions and the introduction of the Unified State Automated Information System (EGAIS) created alcohol shortages, paving the way for the chain's rapid growth. The Red & White chain quickly expanded, becoming the fastest-growing major retailer in Russia. In 2019, Studennikov merged Red & White with the Dixy supermarket chain and Bristol to form Mercury Retail Group Limited. As of 2024, the Red & White chain had expanded to over 20,527 stores.
Key Business Strategies
Studennikov's strategy focused on offering a wide variety of alcoholic and food products at competitive prices. The stores are designed as convenience stores, located within easy reach for consumers. His business model involved keeping a limited number of products and allocating shelf space based on the lowest price offered by suppliers. Red & White stores emphasize a high percentage of alcohol sales, with a curated selection of food and other goods.
Philanthropy
Information regarding Sergei Studennikov's specific philanthropic initiatives is limited. However, given his significant wealth, it is highly probable that he engages in various charitable activities, though details are not readily available.
