Early Life
Sam Goi Seng Hui was born on April 26, 1949, in Singapore. Not much is known about his early years and childhood. His family moved to Singapore due to unstable political conditions at home. Goi received his secondary school education at Serangoon Garden Government High and later Dunman High School, but he did not continue with tertiary education because of failing English. At the age of 19, he started working for his father.
Rise to Success
In 1977, Goi purchased the rights to Tee Yih Jia, a food manufacturing company, for $450,000. He transformed the small business into a global company, making him known as the "Popiah King." In 2008, he emerged as the largest single shareholder in Super Coffeemix, expanding his business interests. Goi expanded the business by reaching out to the overseas market and established a strong presence in the United States, Australia, Europe, and Asia.
Key Business Strategies
Goi's key business strategy has been to expand the business and introduce new products. He introduced new technology and increased production, making the business more profitable. He also diversified Tee Yih Jia’s product base to introduce new products such as fortune cookies, samosas, pizzas, and prawn rolls to cater to different markets.
Philanthropy
Fueled by a sense of moral obligation, Goi is known for donating millions of dollars to various causes. He was conferred Singapore Tatler's Leadership Award for Philanthropy in 2005. Goi actively contributes to several organizations and associations in various fields. Education is another cause close to his heart.
