Early Life
Sam Goi was born in 1949 in Fuqing, Fujian province, China. His family, landowners, moved to Singapore when he was young. Goi attended Dunman High School but did not complete his education. At the age of 19, he began working in the family business and opened an electrical engineering workshop.
Rise to Success
Goi's entrepreneurial journey took a significant turn when he acquired the rights to Tee Yih Jia in 1977, a struggling popiah (spring roll) factory. He transformed the business, introducing automation and expanding production. The company, Tee Yih Jia Food Manufacturing, grew to become the world's largest producer of spring roll pastry. Goi expanded the business globally, establishing a strong presence in the United States, Europe, and Asia.
Key Business Strategies
Goi focused on innovation, quality, and strategic acquisitions. He diversified his product line to include noodles, samosas, and other Asian convenience foods. He has also invested in real estate, including GSH Corporation and KOP, and other ventures like Kim Guan Guan Coffee. In 2021, he became chairman of PSC Corp (formerly Hanwell Industries).
Philanthropy
Goi is known for his philanthropic efforts, supporting education, sports, and arts. He believes in giving back to the community and has contributed to various charitable organizations. Goi's family tradition emphasizes the importance of philanthropy.
