Billionaire Profile
Sam Goi
Global Rank
#1551

Image: Fortune Times | CC BY 3.0 | via Wikimedia Commons

Sam Goi

CEO, Frozen foods
SINGAPORE
Real-Time Net Worth
$2.74B
Estimated based on Frozen foods stock value as of April 21, 2026
+0.95% (24h)
Age
79
Source
Frozen foods
Industry
Food & Beverage
Citizenship
SINGAPORE

Biography

Sam Goi, known as the "Popiah King," is a Singaporean billionaire who built his fortune in the frozen foods industry. Born in China, he immigrated to Singapore and, through hard work and strategic investments, transformed Tee Yih Jia Food Manufacturing into a global leader in popiah skin production and other frozen food products. With a net worth of $2.6 billion, Goi's career reflects his business acumen, from starting a small food unit to building a business empire that includes real estate and consumer goods. His commitment to philanthropy is also well-known, with significant contributions to education and community initiatives. His business philosophy emphasizes the importance of giving back to society.

Fact Checked
Verified by Editorial Team
Live Data
Updated 4/21/2026

Wealth Over Time

In-Depth Profile

Early Life

Sam Goi was born in Fuqing, Fujian province, China, in 1949. His family, originally landowners, immigrated to Singapore when he was six years old due to political instability in China. Growing up in a modest environment, Goi learned the value of hard work early on.

Rise to Success

Goi's entrepreneurial journey began when he took over Tee Yih Jia Food Manufacturing in 1977. Recognizing the potential of the frozen food market, he innovated and expanded the company's operations, specializing in popiah skins. He developed efficient production methods and targeted restaurants and supermarkets, leading to a strong presence in various international markets. This specialization allowed Tee Yih Jia to become the world's largest maker of popiah skins.

Key Business Strategies

Goi's success is also attributed to his strategic investments. He expanded his portfolio to include stakes in real estate firms like GSH and KOP, diversifying his revenue streams. In 2021, he took over Hanwell Industries (now PSC Corp), expanding into consumer goods distribution. Furthermore, Goi has shown an ability to capitalize on market opportunities, such as the 2017 sale of a Singapore office tower for $512 million.

Philanthropy

Sam Goi is known for his philanthropic efforts. He has donated millions to various causes, including education, sports, and community projects. He has actively supported educational institutions and organizations, reflecting his commitment to giving back to the community and fostering the next generation. He was conferred Singapore Tatler's Leadership Award for Philanthropy in 2005.

Career Milestones

1977

Acquired Tee Yih Jia Food Manufacturing

Purchased a struggling food unit and transformed it into a global leader in popiah skin production.

1986

National Productivity Award

Recognized for the company's improved productivity.

2014

Businessman of the Year Award

Awarded at the Singapore Business Awards, recognizing his global expansion and impact.

2021

Chairman of PSC Corp

Took over Hanwell Industries and renamed it to PSC Corp, expanding into consumer goods distribution.

Philanthropy & Social Impact

Education

Lee Kuan Yew Fund for Bilingualism

$0.4M

Donated in 2013 to promote bilingualism.

Education

Dunman High School

$1.2M

Donated over the years to his alma mater.

Business Philosophy & Leadership

Notable Quotes

"When you have a plateful while others are hungry for a mouthful, it's a recipe for trouble."

Leadership Principles

Family and Community

Believes in giving back to the community and credits his family for his achievements.

Integrity and Humility

Known for his strong sense of integrity and identifying with the common person.

Controversies & Challenges

2025

Social Events with Ministers

Involved in high-profile social events that raised scrutiny