Billionaire Profile
Robin Li
Global Rank
#547

Image: 中国新闻社 | CC BY 3.0 | via Wikimedia Commons

Robin Li

CEO, Internet search
CHINA
Real-Time Net Worth
$7.078B
Estimated based on Internet search stock value as of March 6, 2026
-0.83% (24h)
Age
57
Source
Internet search
Industry
Technology
Citizenship
CHINA

Biography

Robin Li is a prominent Chinese entrepreneur, software engineer, and the co-founder and CEO of Baidu, China's leading search engine and one of the world's most visited websites. Born on November 17, 1968, in Yangquan, China, Li's journey from a factory worker's son to a billionaire exemplifies the power of innovation and strategic vision. His development of the RankDex algorithm laid the groundwork for Baidu's success. As of February 2, 2026, his estimated net worth is $9.1 billion, ranking him at #376 globally. Li's career is marked by significant achievements in the internet search industry, contributing to his substantial wealth.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life and Education

Robin Li was born Li Yanhong on November 17, 1968, in Yangquan, Shanxi Province, China. He was the only son in a family of five children, his parents worked in factories. Li showed early promise in academics, excelling in computer programming in high school. He earned a bachelor's degree in information management from Peking University in 1991 and later obtained a master's degree in computer science from the State University of New York at Buffalo.

Rise to Success

After graduating from Peking University, Robin Li started his career as a software engineer. In 1996, he developed the RankDex algorithm, a pioneering approach for ranking web pages, predating Google's PageRank. He worked at Infoseek and IDD Information Services before co-founding Baidu with Eric Xu in January 2000. Baidu quickly became the dominant search engine in China. Under Li's leadership, Baidu was listed on NASDAQ on August 5, 2005.

Key Business Strategies

Baidu's success stems from its focus on the Chinese market, offering services tailored to local users. Li has consistently invested in artificial intelligence, launching Ernie, a ChatGPT rival. Baidu has expanded into various internet services, including Baidu Maps, Baidu Baike, and iQIYI. Baidu operates driverless robotaxi services in China.

Philanthropy

Information on Robin Li's specific philanthropy amounts is difficult to ascertain from a general search. However, he was appointed as the Co-Chair of the Independent Expert Advisory Group regarding Data Revolution by UN Secretary General Ban Ki-Moon.

Career Milestones

1991

Graduated from Peking University

Received a bachelor's degree in information management.

1994

Master's Degree

Earned a master's degree in computer science from the State University of New York at Buffalo.

1996

Developed RankDex

Created the RankDex algorithm for ranking web pages.

2000

Co-founded Baidu

Co-founded Baidu with Eric Xu.

2004

CEO of Baidu

Became the CEO of Baidu.

2005

Baidu IPO

Baidu was listed on NASDAQ.

2023

TIME 100 Most Influential People in AI

Recognized by TIME magazine as one of the 100 Most Influential People in AI.

Philanthropy & Social Impact

Sustainable Development

UN Data Revolution

$0B

Appointed Co-Chair of the Independent Expert Advisory Group on the Data Revolution for Sustainable Development by UN Secretary General Ban Ki-moon.

Business Philosophy & Leadership

Notable Quotes

""What's your problem?""

Leadership Principles

Innovation

Driven by the desire to improve internet search capabilities.

Strategic Vision

Leading Baidu's expansion into AI and related technologies.

Focus on User Experience

Tailoring Baidu's services to meet the needs of Chinese users.

Controversies & Challenges

2016

Wei Zexi Incident

A student's death after seeking medical treatment on Baidu's search pages, leading to scrutiny of advertising practices.

2011

Piracy Concerns

Accusations that Baidu enabled piracy through its Wenku service, allowing unauthorized uploads of copyrighted materials.

2007

Redirects to Baidu

Google, Windows Live Search, and Yahoo! Kimo Search were hijacked and redirected to Baidu's domain, drawing media attention.