Billionaire Profile
Robin Li
Global Rank
#542

Image: Public domain | via Wikimedia Commons

Robin Li

CEO, Baidu
CN
Real-Time Net Worth
$7B
As of December 2025
Age
57
Source
Internet search
Industry
technology
Citizenship
CN

Biography

Robin Li, the co-founder and CEO of Baidu, is a prominent figure in the technology industry and a Chinese billionaire. Born in 1968, Li's net worth is estimated at $7.0 billion as of 2024. His wealth stems primarily from his pioneering work in Internet search technology, where he developed the RankDex algorithm, and the success of Baidu, the largest Chinese search engine. Li's career began with a focus on improving search capabilities, leading him to co-found Baidu in 2000 and transform it into a global technology powerhouse. He holds degrees from Peking University and the University at Buffalo.

Wealth Over Time

In-Depth Profile

Early Life and Education

Robin Li was born Li Yanhong on November 17, 1968, in Yangquan, Shanxi Province, China. He grew up during China's Cultural Revolution. He showed a strong interest in computers and mathematics at a young age. Li earned a Bachelor of Science degree in Information Management from Peking University. He furthered his education in the United States, obtaining a Master of Arts in Computer Science from the University at Buffalo in 1994.

Rise to Success

Li's career started at IDD Information Services, where he worked on search algorithms. In 1996, he invented the RankDex algorithm for search engine page ranking. This technology was later awarded a U.S. patent and predated Google's PageRank algorithm. He then worked at Infoseek. In 2000, Li co-founded Baidu with Eric Xu. The company was listed on NASDAQ in 2005. Baidu became the largest Chinese search engine, and Li's leadership led to his status as a billionaire.

Key Business Strategies

Under Li's leadership, Baidu has expanded into various areas, including AI, cloud computing, and autonomous driving. Baidu's core business strategy has been to invest heavily in AI to strengthen its technological advancements. The company has consistently focused on innovation, developing its own AI stack. Baidu went public on NASDAQ on August 5, 2005. In March 2021, the company was dual-listed on the Stock Exchange of Hong Kong Limited (SEHK).

Philanthropy

Information on Robin Li's specific philanthropic contributions is limited in the search results. However, his role at the helm of Baidu indicates a commitment to technological advancement and societal impact through his leadership of the company.

Career Milestones

1996

Developed RankDex

Created the RankDex site-scoring algorithm, a pioneering technology for search engine page ranking.

2000

Co-founded Baidu

Co-founded Baidu with Eric Xu.

2004

Became CEO of Baidu

Assumed the role of CEO at Baidu.

2005

Baidu went public on NASDAQ

Baidu listed on NASDAQ.

Philanthropy & Social Impact

N/A

N/A

$XB

No specific philanthropy amounts found.

Business Philosophy & Leadership

Notable Quotes

"“If you are a big company, a big website, and lots of users come to your website, you will have attacks, and you have to deal with that. It just cannot be a reason to take actions to exit certain markets.”"

"“The market is fast-moving, fast-growing. Things that are true today may not be true tomorrow.”"

"“Sooner or later, you will see a China-based company that really has a global impact, and I think Baidu has a chance to become one of those companies. We should be able to compete on a global basis.”"

Leadership Principles

Focus on Innovation

Continuously invest in and develop new technologies to stay ahead of the competition.

Embrace Change

Be adaptable and responsive to the fast-changing market dynamics in the tech industry.

Global Ambition

Strive to make a global impact and compete on an international scale.

Controversies & Challenges

2016

Wei Zexi Death

Baidu was criticized after a student died from cancer after relying on misleading search results.

2019

Publicly Doused with Water

Robin Li was doused with water at the Baidu Create AI conference.