Early Life
Roberta Armani was born in 1970 and raised in Milan, Italy. Her father, Sergio Armani, Giorgio Armani's brother, launched the Emporio Armani line. At the age of 16, Roberta spent a summer in New York City working as a saleswoman at the Emporio Armani boutique and studying English.
Rise to Success
In 2000, Roberta stepped into an official role within the company, focusing on global brand and entertainment relations. She has been instrumental in the international expansion of the brand and is known for her ability to connect with celebrities, leading to strong friendships within the industry. Her expertise in celebrity liaison has made her a key figure in the Armani brand's presence at major events like the Oscars and Cannes. She has been pivotal in the brand's external projection, media relations, and public relations efforts.
Key Business Strategies
Roberta's strategy involves maintaining the essence of the Armani brand: sobriety, elegance, and timelessness. She has focused on building and maintaining relationships with celebrities, which helps reinforce the brand's image and recognition. Roberta also embraces the values of equality, diversity, and inclusion within the fashion industry.
Philanthropy
While specific philanthropy amounts are difficult to ascertain, the Armani Group supports numerous social, cultural, and environmental projects. The Armani Group supports various initiatives, including environmental and social projects such as Acqua for Life and Casa Mariù. Roberta's role helps to support these initiatives, particularly through celebrity involvement and brand awareness.
