Early Life
Robert J. Pera was born on March 10, 1978, in San Carlos, California. During his high school years, he established his first computer services company, providing networking and database services to local businesses. Pera also played on his high school's basketball team. After high school, Pera attended the University of California, San Diego, where he earned a B.S. in Electrical Engineering and a B.A. in Japanese language. He later completed his master's in electrical engineering at UC San Diego with a focus on digital communications and circuit design.
Rise to Success
Pera's career began at Apple, where he worked as a wireless engineer. While at Apple, he recognized an opportunity to improve Wi-Fi technology and increase its transmission range. He left Apple in 2005 to start Ubiquiti Networks using $30,000 in personal savings and credit card debt. The company initially focused on providing internet access to underserved areas by leveraging existing Wi-Fi technology. Ubiquiti's initial public offering (IPO) was in 2011.
Key Business Strategies
Pera's business strategy emphasizes efficiency and cost-effectiveness. He adopted a lean approach, outsourcing sales and relying on distributors and resellers globally. Pera has focused on developing markets and a direct online forum for customer interaction, which helped improve Ubiquiti's research and development. In 2012, Pera also became the principal owner of the Memphis Grizzlies of the NBA.
Philanthropy
Information on Robert Pera's specific philanthropy amounts could not be found with the search queries. His Grizzlies Foundation gives back to youth sports in Memphis.
