Early Life and Education
Norman Braman was born on August 23, 1932, in West Chester, Pennsylvania. His parents were Jewish immigrants. Braman attended Temple University, graduating in 1955 with a degree in business administration.
Rise to Success
Braman's career began as a market research analyst for Seagram's Distributors. He later held an executive position at Bargaintown U.S.A. In the mid-1960s, he spearheaded the merger of Keystone and Philadelphia Laboratories to create Philadelphia Pharmaceuticals and Cosmetics (PP&C). He stepped down from PP&C in 1969 to pursue other interests. He entered the automobile business in 1972 by acquiring Sharpe-Taylor Cadillac in Tampa, Florida.
Key Business Strategies
Braman's success in the automotive industry stems from his strategic acquisitions and management. He expanded his dealerships in South Florida and Colorado, dealing with luxury car brands. By 1980, he had Cadillac, BMW, Rolls-Royce, Fiat, Lancia, and Toyota dealerships along Biscayne Boulevard in Miami. Today, he serves as chairman of Braman Management, an umbrella company for his automotive businesses, including dealerships selling various luxury brands. Braman is known for his marketing innovations, customer satisfaction, and rapid inventory turnover.
Philanthropy
Braman and his wife, Irma, established the Norman and Irma Braman Family Foundation, which supports medical and educational projects. Braman also serves as president of the Irma and Norman Braman Art Foundation, which supports arts and culture in the Miami area.
