Image: Public domain | via Wikimedia Commons
Miranda Qu, co-founder of Xiaohongshu (Little Red Book), is a prominent Chinese entrepreneur in the e-commerce and fashion-retail industries. At age 40, she has a net worth of $1.9 billion. Her career includes leading Xiaohongshu's growth, a platform combining social networking and e-commerce. Miranda Qu's work in the e-commerce sector has solidified her position as a leading figure in the fashion-retail industry and the broader tech landscape.
Miranda Qu was born in 1985 in China. She grew up in Wuhan and studied journalism in Beijing. Before her entrepreneurial journey, she gained experience in marketing at Bertelsmann.
In 2013, Miranda Qu co-founded Xiaohongshu (Little Red Book) with Charlwin Mao. The platform began as an online tour guide for Chinese shoppers. It evolved into a social networking and e-commerce platform, integrating user-generated content with e-commerce. Miranda Qu is the president of Xiaohongshu. By 2024, Xiaohongshu's valuation had reached $17 billion. Qu and Mao each own an estimated 10% of the company.
Xiaohongshu's strategy combines social networking with e-commerce, allowing users to share shopping experiences and product recommendations. The platform focuses on lifestyle topics. It generated almost 600 million daily search queries in Q4 2024. Xiaohongshu has been described as China's answer to Instagram and is a major marketing tool for reaching young, affluent consumers. The platform achieved profitability in 2023 with a net profit of $500 million on revenues of $3.7 billion.
Specific amounts of philanthropy amounts are not readily available in the search results.
Co-founded Xiaohongshu (Little Red Book), a social e-commerce platform.
Named a Young Global Leader by the World Economic Forum.
Xiaohongshu's valuation reached $17 billion.
No specific details on philanthropy were found.
"Not Available"
No information on leadership principles available.
Xiaohongshu received criticism for condoning heavily filtered, stylized photographs.
