Early Life
Michael Mehrdad Latifi was born in October 1962 in Iran. His family immigrated to Canada when he was 15, during the political upheaval in Iran during the 1970s. Upon arrival in Canada, Latifi took his first job flipping burgers at a McDonald's in Toronto. This early experience laid the groundwork for his future endeavors. He later pursued education at McGill University, earning a BS in electrical engineering and an MBA.
Rise to Success
Latifi built Sofina Foods from the ground up, drawing on his early experiences in the food industry. In 1995, Latifi established Sofina Foods in Markham, Ontario, initially focusing on processed meat products. Under his leadership, Sofina has grown to include premium brands like Lilydale, Mastro, and Janes. Today, the company has more than 13,000 employees worldwide and operates across North America and Europe.
Key Business Strategies
Latifi's key business strategy involves strategic acquisitions and brand diversification. In 2021, Sofina acquired the UK's Eight Fifty Food Group, expanding its European presence. He also invested in motorsports, acquiring a 10% stake in McLaren Racing, diversifying his business interests beyond the food industry.
Philanthropy
Latifi's philanthropic efforts are deeply influenced by his experiences as a refugee, fostering a commitment to giving back to support vulnerable populations. He and his wife have supported initiatives like the Women & Babies Program at Sunnybrook Health Sciences Centre and Sunnybrook's Youth Mental Health Program. Sofina Foods channels resources towards community initiatives, particularly benefiting children's causes, through employee-driven fundraising and company donations.
