Early Life
Maria Franca Fissolo was born in Savigliano, Piedmont, Italy, in 1939. Details about her early life are scarce, as she has always maintained a private profile. In the early 1960s, she met Michele Ferrero, the son of Pietro Ferrero, the founder of the Ferrero company. They married in 1962.
Rise to Success
Maria Franca Fissolo's contribution to the Ferrero legacy is primarily through her steadfast partnership with Michele Ferrero and her quiet philanthropy. She married into the family that created popular brands like Nutella, Kinder chocolates, and Tic Tac mints. She is the widow of Michele Ferrero, who was instrumental in transforming the company into a global confectionery leader. Michele Ferrero passed away in February 2015, leaving the majority of the business to his and Maria's son, Giovanni.
Key Business Strategies
While Maria Franca is not directly involved in the business operations, her family's success is attributed to key strategies. These strategies include a focus on product innovation, such as developing Nutella, and strategic market expansion. Moreover, the Ferrero Group has maintained a commitment to quality and has built strong brand recognition through iconic products.
Philanthropy
Maria Franca Fissolo is actively involved in philanthropy, particularly through the Fondazione Ferrero, established by her husband in 1983. This foundation supports initiatives in Italy related to culture, education, and health. It focuses on benefiting the elderly and local communities in the Piedmont region. Maria Franca has also received recognition for her philanthropic work, including the NIAF award.