Early Life
Liora Ofer was born in Haifa, Israel, on December 22, 1953. She received her education at the Hebrew Reali School. At the age of 20, she began her career working alongside her father, Yuli Ofer, at Ofer Investments. Her father, a successful businessman, founded Ofer Investments and Melisron. Liora's early involvement set the stage for her future in the real estate and investment industries.
Rise to Success
Ofer's career highlights include serving as the general manager of Coral Beach Eilat Ltd. in 1995 and as director and vice chairperson of Melisron in 2007. In 2008, she became the chairperson of Melisron's board of directors. Under her leadership, Melisron has grown into one of Israel's largest real estate companies, marked by significant acquisitions, including 25 shopping malls and the Ramat Aviv mall. A key milestone was the legal victory in 2015 against her brother Doron, which resulted in her gaining a 52% controlling stake in Ofer Investments.
Key Business Strategies
Ofer's business acumen is evident in her strategic decisions and leadership at Melisron. Her ability to oversee significant acquisitions and navigate the complexities of the real estate market has been crucial to Melisron's growth. She has focused on expanding the company's portfolio and adapting to market changes. Furthermore, she has focused on strategic initiatives, like the recent entry into the residential real estate market, acquiring 50% of Aviv Yizum.
Philanthropy
Beyond her business ventures, Ofer is committed to philanthropy, supporting educational, healthcare, and cultural institutions in Israel. She has been the chairperson of the Cameri Theatre Friends Association for 15 years and contributes to various initiatives aimed at improving the quality of life and promoting gender equality. Ofer has also been involved in initiatives that help narrow the gaps in Israeli society and promote cultural projects.
