Billionaire Profile
Li Xiang
Global Rank
#1088

Image: Shizhao | CC BY-SA 3.0 | via Wikimedia Commons

Li Xiang

CEO, Electric vehicles
CHINA
Real-Time Net Worth
$3.919B
Estimated based on Electric vehicles stock value as of March 6, 2026
-2.03% (24h)
Age
44
Source
Electric vehicles
Industry
Automotive
Citizenship
CHINA

Biography

Li Xiang is a prominent figure in China's automotive industry and a successful serial entrepreneur. Born in 1981, Li is the founder, chairman, and CEO of Li Auto, an electric vehicle manufacturer. Li has a reported net worth of $3.9 billion as of February 2024, according to Forbes. His source of wealth is primarily derived from the electric vehicle market. Li Auto, listed on both the Nasdaq and Hong Kong Stock Exchange, focuses on family-oriented, spacious EVs. Before founding Li Auto, Li founded the automotive website Autohome and IT-focused media site PCPop, showcasing his entrepreneurial drive and focus on user needs. His career is marked by a strong product-focused approach and an emphasis on operational efficiency.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Li Xiang was born in October 1981, in Hebei Province, China. He is recognized as one of the most influential and successful entrepreneurs of his generation. Li's entrepreneurial journey began at a young age, driven by his passion for technology and an understanding of user needs. He dropped out of high school to pursue his entrepreneurial aspirations.

Rise to Success

Li Xiang founded three successful companies: PCPop, Autohome, and Li Auto. In 1999, he launched PCPop, an IT-focused media site. In 2005, he founded Autohome, an online platform for automobile consumers, which became a market leader in China's automotive vertical and listed on the New York Stock Exchange in 2013. In 2015, Li founded Li Auto, focusing on Extended-Range Electric Vehicles (EREVs). He has steered Li Auto to become a major EV manufacturer in China, known for its product focus and operational efficiency.

Key Business Strategies

Li Xiang is known for his product-focused approach and a deep understanding of user needs, particularly those of Chinese families. He has maintained a focus on creating products for a clearly defined market segment. Li is data-driven, with an emphasis on operational efficiency and controlling costs. Li Auto has maintained a focus on extended-range vehicles, which has helped it stand out in the market. His focus on family-friendly features, such as spacious designs, in-car refrigerators, and large-screen entertainment systems, are a direct result of his family's needs.

Philanthropy

I am sorry, but I could not find any information about Li Xiang's philanthropy amounts or initiatives.

Career Milestones

1999

Founded PCPop

Launched PCPop, an IT-focused media site.

2005

Founded Autohome

Founded Autohome, China's leading online auto platform, and served as its president until 2015.

2013

Autohome IPO

Autohome listed on the New York Stock Exchange.

2015

Founded Li Auto

Founded Li Auto (formerly CHJ Automotive), an EV manufacturer.

2020

Li Auto IPO

Li Auto listed on the Nasdaq and Hong Kong Stock Exchange.

Business Philosophy & Leadership

Notable Quotes

"“We will not spend money randomly, because when you spend in areas where you should not, you will end up wasting even more money in those areas.”"

"“Building cars is just the process—Li Auto's future is as a robotics company,”"

Leadership Principles

User-centric product development

Focuses on understanding and addressing user needs to create successful products.

Operational Efficiency

Maintains a strong focus on controlling costs.

Controversies & Challenges

2024

Li MEGA's Appearance

Li Auto's first battery electric car, Li MEGA, received criticism for its design.

2020

Remarks on Extended-Range Technology

Made 'vulgar' remarks about range-extender technology at the 2020 Li Auto user day.

2025

Lawsuit

The company was hit with a class-action lawsuit, by investors who allege that the firm misguided them by exaggerating demand for the Li Mega MPV.