Billionaire Profile
Li Xiang
Global Rank
#953

Image: Public domain | via Wikimedia Commons

Li Xiang

CEO, Li Auto
CN
Real-Time Net Worth
$4.3B
As of December 2025
Age
44
Source
Electric vehicles
Industry
automotive
Citizenship
CN

Biography

Li Xiang, born in 1981, is a prominent Chinese entrepreneur, currently ranked #86 on Forbes' 2025 China's 100 Richest list. He is the founder, chairman, and CEO of Li Auto, a leading electric vehicle manufacturer in China, known for its family-oriented hybrid SUVs. Li's career began with founding the IT-focused media site PCPop, followed by Autohome, an online auto platform that went public on the NYSE. He is recognized for his innovative approach to the EV market and his focus on user needs, which has driven Li Auto's success and contributed to his estimated net worth of $4.3 Billion.

Wealth Over Time

In-Depth Profile

Early Life and Career

Li Xiang was born in Shijiazhuang, Hebei Province, China, in 1981. At a young age, he showed a strong interest in technology, leading him to drop out of high school to pursue his entrepreneurial ambitions. He started his first venture, PCPop.com, a website focusing on computer hardware reviews, at the age of 18. This early experience provided him with a foundation in the tech world and an understanding of online platforms.

Rise to Success with Autohome and Li Auto

In 2005, Li Xiang founded Autohome, an online platform for car consumers. Under his leadership, Autohome became a dominant force in China's automotive online market, and he led it to a successful IPO on the New York Stock Exchange in 2013. Recognizing an opportunity in the burgeoning electric vehicle market, Li founded Li Auto (originally CHJ Automotive) in 2015. Li Auto focused on extended-range electric vehicles (EREVs), addressing range anxiety concerns for Chinese families. The Li ONE, Li Auto's first model, was launched in 2019, marking a significant step in the company's growth.

Key Business Strategies and Achievements

Li Auto's strategy centers on family-friendly vehicles and extended-range technology. The company's focus on spacious SUVs and user-friendly features has resonated with Chinese consumers. The company's financial performance has been strong, with Li Auto achieving profitability and significant revenue growth. Li Xiang has emphasized operational efficiency and a deep understanding of user needs, which has helped the company stand out in a competitive market. He is also known for embracing extreme frugality. In 2020, Li Auto was listed on the Nasdaq and in Hong Kong.

Philanthropy

I am sorry, but I was unable to find any information regarding the philanthropy of Li Xiang.

Career Milestones

1999

Founded PCPop

Founded PCPop.com, a website focused on computer hardware reviews and news.

2005

Founded Autohome

Founded Autohome, an online platform for automotive-related sales.

2013

Autohome IPO

Led Autohome to a successful IPO on the NYSE.

2015

Founded Li Auto

Founded Li Auto (originally CHJ Automotive), an electric vehicle manufacturer.

2020

Li Auto IPO

Led Li Auto to IPOs on both the Nasdaq and the Hong Kong Stock Exchange.