Early Life and Career
Li Weizhu, born in 1978, currently aged 47, is a prominent figure in the Chinese jewelry industry. His career began in 2004 when he joined Zhou Liu Fu Jewellery as a general manager, the company was founded by his older brother and a friend.
Rise to Success
A year later, Li acquired the entire stake from his brother's friend, thus increasing his control within the company. His strategic vision and leadership propelled Zhou Liu Fu to become one of the leading jewelry retailers in China. The company's successful IPO in Hong Kong in June 2025, which raised $165 million, marked a significant milestone in Li's career and led to his billionaire status.
Key Business Strategies
Zhou Liu Fu has over 4,000 stores in China, the company's growth strategy has focused on a franchise model, with nearly 98% of its stores being franchised. The company's financial performance is strong, with a 7% increase in net profit and an 11% rise in revenue in 2024. Zhou Liu Fu has often drawn comparisons with other established brands in the jewelry industry and has been working to elevate its brand image by opening stores in high-end malls.
Philanthropy
There is no specific information available regarding Li Weizhu's direct involvement in philanthropy. However, the Li Family Charitable Foundation is an Asian charitable foundation dedicated to empowering the next generation of Asian leaders while addressing critical needs in human health, education, and global child welfare.
