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Billionaire Profile
Joe Rogers Jr
Global Rank
#2244

Image: Public domain | via Wikimedia Commons

Joe Rogers Jr

CEO, Waffle House
US
Real-Time Net Worth
$1.7B
As of December 2025
Age
79
Source
Waffle House
Industry
food-beverage
Citizenship
US

Biography

Joe Rogers Jr. is the Chairman and former CEO of Waffle House, a restaurant chain co-founded by his father. Born in 1950 or 1951, Rogers has been a prominent figure in the food and beverage industry for decades. His career at Waffle House began at a young age, and he rose to CEO in 1973. Under his leadership, Waffle House expanded to over 2,100 locations across 25 states. As of December 2025, his net worth is estimated to be $1.7 Billion. Rogers's influence extends beyond business; he is involved in philanthropic efforts, though he has also faced controversies during his career. He is known for keeping Waffle House locations open during disasters, demonstrating his commitment to both the business and the community.

Wealth Over Time

In-Depth Profile

Early Life

Joe Rogers Jr. was born in Jackson, Tennessee, in 1950 or 1951. He is the eldest of four children. His father, Joe Rogers Sr., co-founded Waffle House with Tom Forkner.

Rise to Success

Rogers began his career at Waffle House at a young age. In 1973, he was appointed CEO of Waffle House. Under his leadership, the company grew significantly, expanding to over 2,100 locations across 25 states. Rogers focused on maintaining the 24/7 operational model and the company's commitment to its customers and employees. In 1979, he secured a deal that gave his family controlling interest in Waffle House. He stepped down as CEO in 2012 and now serves as Chairman.

Key Business Strategies

Rogers emphasized keeping Waffle House open during crises, which included hurricanes and other disasters. He consolidated ownership within his family, ensuring long-term control and stability. Rogers also implemented an employee ownership plan.

Philanthropy

Joe Rogers Jr. is known for his philanthropic work. He has donated millions of dollars to various charities, including the Children's Healthcare of Atlanta and the United Way of Greater Atlanta.

Career Milestones

1973

CEO of Waffle House

Appointed CEO of Waffle House, leading to significant expansion.

1979

Secured Controlling Interest

Brokered a deal for controlling interest of Waffle House for the Rogers family.

2012

Stepped Down as CEO

Transitioned from CEO to Chairman of Waffle House.

Philanthropy & Social Impact

Healthcare

Children's Healthcare of Atlanta

$XB

Donated millions of dollars to various charities.

Community Support

United Way of Greater Atlanta

$XB

Supported local chapter of the United Way.

Business Philosophy & Leadership

Notable Quotes

"Most of why we are here today is learning what not to do. We don't have the most creative restaurant concept you've ever seen. We're just a throwback to a diner"

Leadership Principles

Commitment to Customer Service

Ensuring customers always come first.

Maintaining 24/7 Operations

Keeping restaurants open at all times, even during crises.

Controversies & Challenges

2018

Sex Tape Case

Involved in a legal dispute related to a sex tape case with a former housekeeper, which was later settled.