Early Life
James W. Rane, known as Jimmy, was born in Abbeville, Alabama, in 1947. He grew up in a close-knit family and developed a strong work ethic. Rane attended Marion Military Institute before graduating from Auburn University with a degree in business administration. He furthered his education at Cumberland School of Law at Samford University, earning a Juris Doctor in 1971.
Rise to Success
Rane's career began in 1970 when he took over a small, struggling lumber treatment plant following the death of his wife's parents. He juggled the lumber business with his law practice. The business, Great Southern Wood Preserving, grew from $22,000 in sales in 1971 to a multi-billion dollar company. Rane's innovative marketing, including the "Yella Fella" persona in company commercials, was key to the company's success.
Key Business Strategies
Rane's business acumen included strategic investments in marketing, notably through college football sponsorships and the creation of the YellaWood brand. He attended a Harvard Business School program, which further shaped his business strategies. Rane chose to keep Great Southern Wood's headquarters in his hometown of Abbeville, Alabama, despite the company's growth, showing his commitment to the community.
Philanthropy
Beyond business, Rane is known for his philanthropy, particularly through the Jimmy Rane Foundation, which has awarded over 680 scholarships. He has also supported education through donations to Auburn University, including a $12 million contribution to the Tony and Libba Rane Culinary Science Center.
