James Jannard

Early Life

James H. Jannard was born in Los Angeles, California, on June 8, 1949. Growing up in Alhambra, California, he came from a family with a pharmacy background. After graduating from Alhambra High School, he attended the University of Southern California (USC) School of Pharmacy. However, he dropped out after a disagreement with professors.

Rise to Success

In 1975, Jannard founded Oakley, initially selling motorcycle parts from his car. He named the company after his English Setter, Oakley Anne. He developed innovative products, including handlebar grips. By the 1980s, Oakley expanded into sports equipment and sunglasses, which became its signature product. The company went public in 1995.

In 2007, Jannard sold Oakley to Luxottica for $2.1 billion. He then founded RED Digital Cinema in 2005, producing high-resolution digital cameras that revolutionized the filmmaking industry.

Key Business Strategies

Jannard focused on innovation in design and technology. His approach often involved rejecting conventional industry standards, creating unique materials like Unobtainium, and building a strong brand identity. He prioritized athlete input, creating products for extreme conditions, and developing cutting-edge products with extensive athlete input.

Philanthropy

Information on Jannard's specific philanthropic activities is limited due to his private nature. However, his involvement in causes related to his interests has been noted.