Early Life
Heinrich Otto Deichmann was born on November 30, 1962, in Essen, West Germany, into a family deeply rooted in the shoe business. His father, Heinz-Horst Deichmann, founded the company Heinrich Deichmann-Schuhe GmbH, which began in 1913 with a shoe store in Essen, established by Heinrich's grandfather.
Rise to Success
Deichmann's career began within the family business. He studied business administration, historical sciences, philosophy, and theology at the University of Cologne. He then took on roles within the company, serving as Managing Director from 1989 to 1999. In 1999, he succeeded his father, Heinz-Horst Deichmann, as Chairman of the Board.
Key Business Strategies
Under Heinrich Otto Deichmann's leadership, Deichmann has focused on offering affordable, broad-range footwear. The company has expanded internationally, with approximately 4,700 stores in 36 countries as of 2024, and generating approximately 68% of its revenue outside Germany. Deichmann has also adapted to market trends by expanding its online presence, with around 40 online shops. Strategic investments have been made in logistics, IT, and store modernization to maintain its competitive edge. In 2024, Deichmann achieved a gross revenue of €8.7 billion.
Philanthropy
Heinrich Deichmann is involved in charitable work, supporting people in need in Germany, Europe, India, and Tanzania through the Deichmann Foundation and the social missionary aid organization “wortundtat”. Since 2013, he has been a member of the Board of Trustees of the Friedrich August von Hayek Foundation and a member of the Board of Trustees of the International Martin Luther Foundation.
