Billionaire Profile
Denise Prenosil
Global Rank
#2866

Image: Public domain | via Wikimedia Commons

Denise Prenosil

CEO, Dick's Sporting Goods
US
Real-Time Net Worth
$1.1B
As of December 2025
Age
65
Source
Dick's Sporting Goods
Industry
fashion-retail
Citizenship
US

Biography

Denise Prenosil, age 65, is a US citizen and a prominent figure in the fashion-retail industry, primarily known for her significant stake in Dick's Sporting Goods. Her source of wealth stems from a nearly 5% ownership in Dick's Sporting Goods, acquired through her divorce from Ed Stack, the former CEO. With a career focused on a long-term equity position, Prenosil's net worth is estimated at $1.1 billion, reflecting the success of Dick's Sporting Goods, which has grown to over 850 stores and reported revenues of $13.4 billion in fiscal year 2024.

Wealth Over Time

In-Depth Profile

Early Life

Denise Prenosil was born in 1960. Little is publicly known about her early life. In 1984, she married Ed Stack, who later became the CEO of Dick's Sporting Goods. At that time, Ed Stack and his siblings purchased the company from his father.

Rise to Success

Prenosil's financial success is directly tied to her divorce from Ed Stack in 2006. As part of the settlement, she received a substantial ownership stake (approximately 5%) in Dick's Sporting Goods. This stake, combined with stock options she also received, became the foundation of her wealth. While she exercised and sold some of the stock options over the following decade, Prenosil retained a significant portion of her initial equity.

Key Business Strategies

Denise Prenosil's wealth strategy has been centered on holding a long-term equity position in a successful company. Unlike some high-profile billionaires who actively manage and operate businesses, Prenosil's approach has been more passive, allowing her wealth to grow as Dick's Sporting Goods expanded and thrived under Ed Stack's leadership. The company’s revenue in fiscal year 2024 was $13.4 billion, demonstrating the value of her investment.

Philanthropy

Specific details about Denise Prenosil's philanthropic activities are not readily available in public sources. However, her association with the success of Dick's Sporting Goods suggests she may support various causes through the company's established charitable programs.

Career Milestones

2006

Divorce from Ed Stack

Received a significant equity stake in Dick's Sporting Goods as part of the divorce settlement.