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Billionaire Profile
Chen Yung-tai
Global Rank
#2343

Image: P5693852 | CC BY-SA 3.0 | via Wikimedia Commons

Chen Yung-tai

CEO, Real estate
TAIWAN
Real-Time Net Worth
$1.648B
Estimated based on Real estate stock value as of March 6, 2026
+0.1% (24h)
Age
90
Source
Real estate
Industry
Diversified
Citizenship
TAIWAN

Biography

Chen Yung-tai is a prominent Taiwanese businessman, celebrated as the founder of the Aurora Group. Born in 1935, Chen, at age 90, has amassed a net worth of $1.6 billion through his ventures in real estate. His career began with selling office clocks in 1965, then expanded into office equipment, furniture, and electronics. Under his leadership, Aurora Group grew significantly, and now sells its products in over 1,500 locations across Taiwan and mainland China. Chen also established the Aurora Museum in Shanghai, showcasing his extensive collection of Chinese artifacts. His achievements have earned him a place among Taiwan's wealthiest individuals, solidifying his legacy in the business world.

Fact Checked
Verified by Editorial Team
Live Data
Updated 3/6/2026

Wealth Over Time

In-Depth Profile

Early Life

Chen Yung-tai was born in 1935. Despite facing challenges early in life, including the loss of his father, he persevered and developed a strong entrepreneurial spirit. He attended National Chung Hsing University and studied economics.

Rise to Success

Chen's business journey began in 1965 with a small venture selling office clocks. His astute business acumen led him to expand into office equipment, furniture, and electronics. Over the years, the Aurora Group grew into a significant enterprise with a presence in Taiwan and mainland China. His foresight and strategic investments in real estate also contributed to his wealth, particularly in the development of prominent properties in Taipei and Shanghai.

Key Business Strategies

Chen Yung-tai's success is rooted in several key business strategies. Firstly, he focused on diversification within the office supply and electronics sectors. Secondly, he expanded Aurora Group's operations into mainland China, recognizing its vast market potential. Thirdly, strategic real estate investments, including acquiring and developing prime properties, significantly boosted his net worth.

Philanthropy

Chen is also known for his philanthropic endeavors. In 2015, he launched the Goodwill Award (also known as the Chuanshan Award) to support small to medium sized charities in Taiwan by giving them awards of $388,000 per year.

Career Milestones

1965

Founded Aurora Group

Established Aurora Group as an office clocks dealer, which later expanded into office equipment, furniture, and electronics.

1993

Invested in China

Began investing in China, recognizing the potential of the Pudong area.

2012

Opened Aurora Museum in Shanghai

Opened a museum in Shanghai, showcasing his collection of Chinese artifacts.

2015

Launched the Goodwill Award

Launched the Goodwill Award (Chuanshan award) to support small and medium-sized charities working around Taiwan.

Philanthropy & Social Impact

Charitable Giving

Goodwill Award (Chuanshan Award)

$0.4M

Launched the Goodwill award (Chuanshan award), which honors eight organizations every year.

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