Early Life
Chen Yung-tai was born into a well-off family. However, after his father passed away, he started working as a small trader and street merchant. Chen was born in Fujian province and later settled in Taiwan.
Rise to Success
Chen Yung-tai's journey began in 1965 with the establishment of Aurora Group. Initially focused on office clocks, the company diversified into office equipment, furniture, and electronics. Chen expanded his business across Taiwan and mainland China, eventually establishing over 1,500 locations. Aurora Group is also known for its real estate ventures, including a prominent tower in Taipei's Xinyi Road and another in Shanghai's Lujiazui financial district.
Key Business Strategies
Chen's success stems from his ability to identify market opportunities and adapt to changing business landscapes. He focused on expanding Aurora Group's reach and diversifying its product offerings to meet the evolving needs of the office equipment market. His strategic investments in real estate, particularly in prime locations, also contributed significantly to his wealth.
Philanthropy
Chen Yung-tai launched the Goodwill award (the Chuanshan award) in 2015. This award honors eight organizations every year with a prize. Chen's contributions to society also include founding the Aurora Museum in Shanghai.
