Early Life
Adam Neumann was born on April 25, 1979, in Beersheba, Israel. His parents divorced when he was seven, leading to frequent moves and a childhood marked by instability. By the age of 22, he had lived in 13 different homes. Neumann served as a junior officer in the Israeli Navy. He also struggled with dyslexia, which he overcame in his early years. This upbringing shaped his resilience and drive, qualities that would later influence his entrepreneurial endeavors.
Rise to Success
In 2010, Adam Neumann co-founded WeWork with Miguel McKelvey. They aimed to create collaborative and community-driven workspaces. Under Neumann's leadership, WeWork expanded rapidly, securing significant investments and achieving a peak valuation of $47 billion in 2019. The company's innovative approach to leasing and its focus on community attracted a large clientele, including startups and established businesses. Neumann's charismatic leadership and vision were central to WeWork's initial success.
Key Business Strategies
WeWork's business model involved leasing large office spaces and subletting them as co-working spaces. The company focused on creating an appealing environment with amenities such as beer on tap and communal areas to foster a sense of community and collaboration. This strategy, coupled with aggressive expansion, fueled WeWork's growth. Neumann also embraced technology to streamline space management and member interactions.
Philanthropy
In 2017, Neumann and his wife donated $1 million to the "Be the Match Registry" of the National Marrow Donor Program.